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Ikea Creates a Brand-New Product to Launch iPad Catalog

Agency SMFB Had to Outsmart a Brutal Norwegian Winter

Published on .

Behavioral Archetypes chart
To launch Ikea's iPad catalog, agency SMFB had to circumvent the Norwegian winter, when gloved fingers can't swipe a touch-screen device. The solution was a very Ikea-esque product, Berora -- a simple sewing kit that lets you stitch a conductive thread onto your glove's index finger so that you can swipe away without fear of frostbite. For more on this work, including full creative credits, visit Creativity -Online.com
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