Inside Nissan's Epic Bollywood Adventure

Published on .

Now this is how you sell a car.

Nissan India and AKQA launch a five-minute film starring Bollywood actor Ranbir Kapoor, 100 Nissan Micra vehicles and a live elephant in rollicking Bollywood style.

With plenty of color and music, the film tells the story of two star-crossed lovers and how the world of Nissan conspires to bring them together.

The co-stars in the film were selected through a massive social-media contest that asked fans to upload a video of them dancing. The top 100 contestants were selected through public voting, then whittled down to 20 by Kapoor and the creative team.

The film will premiere at a press event in Mumbai in April, while a 60-second trailer will show at cinemas across India.

For more on this work, including full creative credits and a behind the scenes video, visit Creativity -Online.com.

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