Partying can be dangerous, especially considering the ubiquity of smartphone cameras, ever-ready to capture your most sordid, drunken moments and post them on Facebook for the world (and your wife) to see.
To protect its consumers from being branded as "dirty old men" or "floozies," Norte Beer and agency Del Campo Nazca Saatchi & Saatchi recently handed out "intelligent beer coolers" throughouts bars in Argentina.
The beer cooler is equipped with Photoblocker, a camera-flash sensor that triggers its own flash in response when a picture is being taken. The larger flash, in effect, destroys the picture. And the evidence.
For more on this work, including full credits, visit Creativity-Online.com.