Come down off your high horse for a moment and accept the reality of the Internet: it's mostly for silly stuff. British mobile network Three knows this, and has launched this hilarious commercial starring a moonwalking Shetland Pony via Wieden & Kennedy to prove that it gets what its customers want. It's a film tailormade to go viral and an accompanying digital element lets you remix your own pony video to make the little guy do some more fun stuff.
From the agency note: "Rather than just play back the crazy things online that we all like to share, we wanted actually to contribute to it. We wanted to celebrate the seemingly silly stuff and also provide the means for people to mess with it and create their own little pieces of joy that they can share. "
Speaking of Shetland Ponies, Visit Scotland's winning print campaign features a couple of them, wearing woolly cardigans. Check it out on Creativity-Online.com, and follow @creativitymag on Twitter for more great work.