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How Do You Introduce a Mobile-Only Bank? With a Mobile Orchestra, Of Course.

Published on .

Publicis Conseil introduces BNP Paribas' "Hello Bank!" -- which claims to be Europe's first fully-digital mobile bank -- with a smart orchestra stunt. Created in collaboration with master production company B-Reel and the Czech National Symphony Orchestra, the campaign brought together the talents from the musical and tech world for a one-of-a-kind performance by the orchestra that showed what you could do with just your mobile phone.

Taped during a performance in Prague, and led by conductor Libor Pesek, the outfit's 60 musicians put aside their instruments for a special performance of "Carmen."

While it might look staged, the agency also released a behind-the-scenes video [below] showing how the phones and tablets were hooked up to 227 different interfaces, and linked together via WiFi.

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