Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Jesus, Gandhi, Mother Teresa and a Good-for-Nothing Slacker Appear in UNICEF Campaign

Formsman & Bodenfors' Campaign Shows How These Days, Doing Good Is a Piece of Cake

Published on .

You don't have to sacrifice your life, live in poverty or starve yourself to bring good into the world. That's the point of "The Good Guys," a hilarious series of films starring Jesus, Mother Teresa, Gandhi and a random slacker dude, created by Forsman & Bodenfors for UNICEF Sweden.

An average Joe with a fairly unremarkable upbringing (middle child, suburban lifestyle, college party animal) miraculously merits a seat at a table occupied by history's saintliest figures. There, they discuss their various contributions to society -- and who's the holiest of all. Surprisingly, the random man has managed to do as much -- maybe more - -than his dinner partners -- by clicking on a banner ad for UNICEF. In one video, he even shows Jesus how the son of God can up his goodness quotient. (See them all below.)

The campaign aims to show that, unlike in the olden days, saving lives is just a simple few clicks away.

For more exciting ideas in brand creativity, tune in to Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.

Most Popular