Joyville Train Brings Some Cadbury Magic to Sydney Commuters

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"Joyville" comes to Sydney on a 1913 steam engine, in this nice stunt by Cadbury and Saatchi Sydney.

A purple train outfitted in Cadbury styling stopped at stations in Sydney, accompanied by workers giving out Cadbury Dairy Milk products to commuters.

The Joyville campaign, which began in the U.K. with Fallon London, was introduced to Australians a few months ago in a charming spot which introduced the mythical, magical land where Cadbury Dairy Milk is made.

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