A powerful anti-smoking ad from Thailand turns the tables on smokers by forcing them to verbally detail the dangers of smoking.
Created out of Ogilvy Asia for the Thai Health Promotion Foundation, young kids were asked to walk up to smokers, holding a cigarette and nonchalantly asking for a light.
The smokers, of course, said "no," and proceeded to tell them how dangerous smoking is for their health. So why don't they just heed their own advice?
Whether it was staged -- as stunts like these often are -- or not, it's still a brilliant way to get smokers to actually verbalize information they already know.
For more on this work, visit Creativity -Online.com.