Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Weapons Vlogger Tests a Gun-Outfitted Quadrotor in Latest Call of Duty Tease

Published on .

Activision has pulled a pretty fantastic marketing stunt for its next Call of Duty game, which is set to be revealed May 1.

The company tapped one of YouTube's most famous weapon bloggers, FPSRussia, who has posted a video of himself "reviewing" a prototype quadrotor with a machine gun attached.

In the video, the presenter hints at what's really going on, saying that the technology in the gun-outfitted quadrotor isn't going to be out for at least the next decade -- the game is set in the future -- and then comes right out with it: "My friends are telling me this baby might just be in the next Call of Duty game."

For more on this work, visit Creativity -Online.com.

Most Popular
In this article: