Ticket designs for the London Olympics, designed by IPG's brand consultancy FutureBrand, have been revealed. Commissioned by Olympics organizer Locog, each ticket features a pictogram (designed by Someone) that corresponds to a specific sport, and is color-coded according to the venue.
The tickets are also pretty sophisticated in terms of security, with holograms, barcodes and the booker's name appearing on each, along with the purchaser's name. Every ticket can be traced back to who bought it.
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