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Never Lose Your MINI Again

Published on .

Losing your car in the mall parking lot is a common problem, especially during the holidays. Taxi 2 tried to find a solution with an innovative (and incredibly low-tech) stunt.

The agency attached 3-foot tall helium balloons to MINIs parked in lots in Toronto, Montreal and Vancouver. The balloons, which read "Your MINI is Parked here," gave MINI drivers a quick exit--while other drivers may not have been so lucky.

For more on this work, including full credits and a case study, visit Creativity -Online.com.
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