×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

McCann New York's First Work for Ikea Imagines a World Without Textiles

Creativity Pick of the Day

Published on .

The first work for Ikea out of McCann New York is a little bit "hard" to watch.

"A World Without Textiles" is a two-minute web film directed by Paranoid's Olivier Babinet that imagines a world where pillows are tree trunks and underwear is made out of aluminium foil. The film is the introduction for Ikea's upcoming 2013 catalog which McCann will release alongside Ikea's in-house agency, ICOM.

McCann New York was named global agency of record for the Ikea catalog last August, and in November the shop was also tasked with overhauling the retailer's website.

For more on this work, visit Creativity -Online.com.

Most Popular
In this article: