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McDonald's Changes Name to 'Macca's' in Australia

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In Australia, McDonald's is often called "Macca's," a quirky nickname that the fast feeder has submitted to the Macquarie Dictionary for consideration in the next edition.

Now, the company is embracing the nomenclature to celebrate its 40 years Down Under and Australia Day, which falls on Sunday, Jan. 26 this year, by changing the name of 13 of its restaurants. For a month, the signage on those restaurants will read "Macca's," while an accompanying integrated campaign developed by DDB (including a near-incomprehensible-to-us TV spot) will honor Australia.

If you're looking for more examples of English spoken differently, check out ESPN's "Born Into It" spot from Wieden & Kennedy Portland, which was created for the 164th Manchester Derby, on Creativity-Online.com, and follow @creativitymag on Twitter for more great work, you minger.

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