MINI does away with the need for dealerships with "MINI Store," a project out of DDB, Paris that turned the cars into stores so people could take test drives from anywhere.
The agency was tasked with coming up with an innovative way to get more people to test -drive the cars. But opening a new location in Paris was too expensive, and the only thing really needed to sell a MINI is a MINI itself. Complete with a salesman, brochures and opening hours, the stores could be taken for a ride.
For more on this work, visit Creativity -Online.com.