Yasiin Bey, aka Mos Def, Ogilvy Paris and director Stuart McIntyre of Steam Films pay tribute to Muhammad Ali in two beautiful films for Louis Vuitton, the fashion brand's first film campaign ever.
Bey recites two poetic speeches made famous by the boxing legend in a dark, shadowy ring, while graphic artist Niels Show Meulman elaborates on the words with his gorgeous calligraphy. The campaign includes a dedicated website that contains photos and recordings of Ali's famous speeches. Two more films, entitled "Float" and "Life," are set to launch in the Fall
For more on this work, visit Creativity -Online.com.