Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Christmas Gift for the Kremlin: Elton John, George Michael Nesting Dolls

Agency Also Holding an Online Auction of the Celebrity Lookalikes

Published on .

Mother London is sending a set of five Russian nesting dolls painted as gay British icons -- Elton John, Stephen Fry, George Michael, Graham Norton and Tom Daly --- to the Kremlin and the Russian Embassy in London in lieu of a Christmas card this year.

The agency created the seven limited-edition, hand-painted sets of Russian nesting dolls featuring artist renderings of the five gay Brits as a gesture of solidarity with the gay community in Russia, which passed a law banning gay "propaganda" this year. (Mr. Daly, a diver who won a bronze medal in the 2012 Olympics, came out publicly on YouTube only last week.)

More of the dolls will be auctioned online to raise money for charity The Kaleidoscope Trust and its work with the Russian gay community. Bidding starts Friday at www.torussiawithlove.co.uk.

For more exciting ideas in brand creativity, tune in to Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.

Most Popular