Old Navy hit 5 million fans on Facebook, and what better way to celebrate than a coupon for 30% off?
The brand and agency Crispin Porter & Bogusky created a 120-ft.-by -60-ft. "human coupon," using hundreds of people, including Facebook fans. The coupon includes a bar code made up of 88 placards that is readable by in-store scanners and was placed on Facebook.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more