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Old Navy Creates Human Coupon to Celebrate 5 Million Facebook Fans

Published on .

Old Navy hit 5 million fans on Facebook, and what better way to celebrate than a coupon for 30% off?

The brand and agency Crispin Porter & Bogusky created a 120-ft.-by -60-ft. "human coupon," using hundreds of people, including Facebook fans. The coupon includes a bar code made up of 88 placards that is readable by in-store scanners and was placed on Facebook.

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