Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Neil Patrick Harris is Crazy for Sleep in Branded Music Video for Neuro

Viral by Brokaw Promotes 'Sleep'-Branded Drink

Published on .

Santa Monica drinks company Neuro is behind this branded music video in which the uber-talented Neil Patrick Harris promotes its Sleep variety by singing steamily and soulfully about his passion for going to bed and ... er, sleeping. Harris, a friend of Neuro founder Diana Jenkins, performs in a boudoir-stye silk robe, joined by by the rapper Problem, who slips out from under the bed.

The video was conceived out of Cleveland-based agency Brokaw Inc.. Neuro, which specializes in drinks with a purpose, plans to release more would-be viral videos, so watch this space.

For more exciting ideas in brand creativity, tune in to Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.
Most Popular