With 'My Time is Now,' Nike Football Turns the Spotlight Onto the Next Generation

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Wieden & Kennedy, London, presents "My Time is Now," an epic three-minute Nike Football film for the 2012 European Championship, starring players such as Neymar, Yann M'Vila and Mario Gotze, touting them as the "next wave" of soccer greats.

But as the film opens on a regular soccer match between France and Holland, the action is taken over by wave upon wave of soccer-mad young players eager to make their mark on the world. The young players are the folks from 'The Chance,' Nike 's scouting mission to find 100 potential soccer champions from 50 countries.

Other big-name athletes making an appreance include Wesley Sneijder, Mesut Ozil and Danny Welbeck, while LeBron James also makes a quick cameo. The fast-paced, detailed film is a joy to watch, and is reminiscent in complexity of 2010's hugely successful "Write the Future", out of Wieden's Amsterdam office.

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