Whether you're a diehard fan or a bandwagon one, Nike's just made it easier for you to personally congratulate basketball player LeBron James after the Miami Heat's game 7 win over the San Antonio Spurs last night.
This 1-minute Wieden + Kennedy spot shows an old-school answering machine where friends and fans have left the now two-time NBA champion a message. Spike Lee, Warren Buffet, Dr. Dre and Duke University's legendary Coach K are just some of the voices heard applauding his back to back victory. The online video was supported with social efforts, including instagram videos from their @Nike and @NikeBasketball accounts.
The brand and agency go on to provide a working number. Just dial (305) 767-2226, record your voicemail and listen to a chipper female voice say "Thank you. LeBron will see you next season. Goodbye!"