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Ogilvy Mumbai Gets You to Experience New Sour Mentos -- in a TV Spot

Creativity Pick of the Day

Published on .

TV commercials sometimes can be quite limiting, especially when you're trying to use them to show just how sour your product, Mentos Sour Marbles, is .

Clever use of visual stimuli accompanied by one very distinctive sound get you to experience that shuddering, puckering feeling that comes from eating something super-sour, in this effort from Ogilvy & Mather Mumbai.

For more on this work, visit Creativity -Online.com.

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