Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

For the Olympics, Volkswagen Netherlands Creates a Car Powered by Cheers

Published on .

Dutch agency Achtung, the shop behind VW's "Fanwagen," one of our favorite social media campaigns ever, is back with another brilliant campaign for Volkswagen of the Netherlands.

To give the Olympic Games the loudest Dutch supporters possible, the agency created an "orange-motion technology" that powers the car by noise.

The special-edition Volkswagen Up! has a decibel recorder linked to the accelerator. Sounds within the car are converted into motion, so the louder the cheering, the faster the car moves.

For more on this work, visit Creativity -Online.com.

Most Popular