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Oral B Promotes Whitening Powder With a Stunt Tailor-Made for Ryan Lochte

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Brazilian agency Africa pulled off a fun stunt to promote Oral B 3D White superior whitening power last weekend.

At an Ultimate Fighting Championship event held in the UK, bantamweight champion Renan Barao entered the arena with a dazzling white smile thanks to an LED mouthguard, then promoted the brand via Twitter. Retweets and other social media in Brazil apparently skyrocketed as a result. Some 30 million Brazilians now watch UFC events on TV.

Ryan Lochte better get in on this one.

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