Oreo's "Daily Twist" campaign with DraftFCB reached its final execution today -- and it's a celebratory high-five. (And not the steamed-up window from Titanic).
While former Daily Twists, from the colorful "Pride cookie," to the red-creme deliciousness commemorating the Mars Rover landing were created solely by DraftFCB's creative team, this one had a slightly different process. Oreo fans were asked to submit suggestions on what the final twist should be via Twitter and Facebook, with suggestions going up live on a billboard in New York's Times Square [shown left].
The brand set up a "virtual office," a pop-up agency of sorts [shown bottom left], in Times Square, where it created the ad in hours, based on the suggestions. Fans could watch the process unfold and follow its progress on social media.
This is the end of the company's 100-day campaign, created out of an integrated agency team of DraftFCB, 360i, Weber Shandwick and MediaVest, to celebrate the cookie's centennial.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more