Each one of us has a wild rabbit -- that elusive motivation that drives us to succeed. That theme is the centerpiece of a big, beautiful new campaign for Hennessy from Droga5 New York, with director Johnny Green.
The integrated campaign includes print work, a stunning immersive online experience at NeverStopNeverSettle.com and TV commercials featuring Filipino fighter and politician Manny Pacquiao, director Martin Scorsese and singer Erykah Badu.
The lore of the Wild Rabbit comes from Cognac, the French region where the drink originates. Rabbits run wild in Cognac, but the animals are rarely seen, leading to the legend that the Wild Rabbit drives people to chase success.
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