Function and form come together beautifully in this innovative billboard for Burt's Bees, to promote its Intense Hydration skin care products.
The billboard, which is made entirely out of discount coupons for Burt's products, shows a woman with dry flaky skin. Passersby can peel off outer layer of the board to reveal the beautiful, mosturized "skin" underneath -- presumably the result of using Burt's products.
Previously, the brand, along with its agency Baldwin&, celebrated Earth Day with a "music video" that incorporated sounds from ingredients found in Burt's products. Check it out on Creativity -Online.com and follow @creativitymag on Twitter for more great work.