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The Perils of Doing Everything Suggested by The Guardian

Latest Spot by BBH Promotes Skills Supplement 'Do Something'

Published on .

Previous ads in BBH London's Own The Weekend-themed series for The Guardian showed the dangers that can occur if you don't read the newspaper's weekend supplements. The latest one, in contrast, shows the perils of doing absolutely everything it recommends. Promoting a new Saturday supplement, Do Something, devoted to learning new skills, the spot imagines a father left at home with the newspaper who gets carried away, and the chaos that ensures. It ends with the warning: "Use in moderation".

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