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Poster Campaign Transforms Soccer Plays Into Autographs

Published on .

Players became the pens in this innovative poster campaign from George Patterson Y&R Melbourne for the Australian Football League's Finals Series.

During the games, each player was fitted with a GPS tracker. A custom-built ink plotter then drew out their moves as they zigzagged around the field. The resulting "artwork" became posters, while the originals were auctioned to raise money for charity.

For more on this work, visit Creativity -Online.com.

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