The Negotiator, Priceline's spokesperson, has had a busy few months, what with dying and then coming back to life. But this new twist, created by agency Butler , Shine, Stern & Partner's, tops it all -- because, gasp, William Shatner's got a daughter!
Kaley Cuoco (The Big Bang Theory) plays the Negotiator's progeny -- cue all the "Penny meets Captain Kirk" jokes -- in this funny spot, which tells the story of why this is the first we're hearing of the existence of the daughter, and how she has become highly skilled in the art of dealmaking. As for what she says to her father, it's Cantonese, and translates to "You still owe him five bucks." Nicolas Winding Refn (Drive) directs.