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For 'Project: Re-Brief,' Google Reimagines Classic Ads

Published on .

Google's 'Project: Re-Brief,' created by Johannes Leonardo and Grow Interactive, revisits old-school favorite ads from Coca-Cola, Volvo, Alka-Seltzer and Avis, and translates their message into various digital formats -- showing off Google technology in the process.

For example, Coke's classic "Hilltop" ad featuring the familiar jingle "I'd Like to Teach the World to Sing," which already underwent a modern-day makeover in 2005, becomes a display ad through which online viewers can send digital greetings to someone in a city of their choice.

For more on this work, including reinterpretations of other classic ads, visit Creativity -Online.com.

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