PS4 Spot Advocates a 'Perfect Day' of Destroying Your Friends

Ad Uses Lou Reed, Violence to Tout Multiplayer Experience

Published on .

It's not the first time Lou Reed's classic "Perfect Day" has been used in advertising. (This version, recorded by the BBC in 1997, remains a classic). But the juxtaposition of the song with violence in Sony's first spot for Playstation 4 more recalls the track's use in the movie "Trainspotting" -- and it's effective. Featuring two players taking part in a virtual sword battle, car race and sci-fi style shootout (and looking really happy about it), it's aimed squarely at those looking for a multiplayer game experience. In other words, spending a perfect day trying to obliterate their friends.

The film by BBH New York, was directed by Matthijs Van Heijningen of MJZ. It launches this week, a month ahead of Playstation 4's U.S. release Nov. 15 and coincides with the launch of Sony's interactive website, Greatness Awaits (also the spot's tagline).

For more exciting ideas in brand creativity, tune in to, follow @creativitymag on Twitter or sign up for the Creativity newsletter.

Most Popular