Rafael Nadal Poses as Your Friendly Neighborhood Receptionist in Stunt for Pokerstars

Branded Content Push from McCann Erickson Barcelona pranks unsuspecting golfers to promote gaming site

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Spanish golfers got an unexpected surprise when they walked up to the reception desk of their local club, when they were greeted by a hunky staffer who bore a striking resemblance to tennis pro Rafael Nadal. Yet, no matter how much the visitors insisted that he was the famous athlete, the reception guy only shook his head, saying, "No my name is Tony."

Turns out, Tony was indeed Rafa, and Nadal was playing his part in a campaign for Pokerstars out of McCann Erickson Barcelona. The branded content film portrayed Nadal as a trainee trying to develop his bluffing skills in the "sport" of poker, all part of his sponsorship agreement with the online gaming site.

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