Food That Comes Out of BGH Microwaves Is So Good, You Might Need an Alarm to Protect It

Del Campo Nazca Saatchi & Saatchi Create Device to Protect Your Valuables

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Del Campo Nazca Saatchi & Saatchi and BGH are on a mission to revolutionize microwave cooking. Last year, they wowed us with "Musical Microwaves," which played your favorite tune when you were done nuking your food. Now, the agency's back to show that things that come out of the microwave don't necessarily have to be bad -- and that the appliance is for more than just heating things up. In fact, the nosh that comes out is so good, you might need to protect it with a special device, created by the agency, in partnership with Tupperware. Three spots, "The Big Steal," "It's Mine," and "Diet," will start airing this week.

Home appliances aren't typically known for their innovative advertising, but this appliance company, along with Del Campo, has lit up the awards circuit (and the boring category) with its work. Check out how they managed to do it on Creativity -Online.com, and follow @creativitymag on Twitter for more great work.


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