A day before Red Bull sent skydiver Felix Baumgartner to jump from the space in a daredevil freefall stunt, JWT London decided to do something similar, with something a little bit sweeter.
The agency sent four fingers of a Kit Kat bar into space as a "show of support" for Mr. Baumgartner, and to give him a fun break, as a nod to the many times the stunt had been delayed due to weather. The chocolate started its ascent Saturday , rising to a height of 116,490 feet, while camera footage tracking the confectionery was shared online.
Meanwhile, a day later, Red Bull's mission Stratos finally wrapped, and Mr. Baumgartner now boasts the world record for highest ever jump and freefall, and for becoming the first man ever to break the sound barrier with his own body.
The energy drink brand released a wrap video of Red Bull's historic stunt, along with a few pictures -- including one of a can of the beverage at 120,000 feet -- on its Facebook page.
If you can't get enough of the jump, here it is again, this time rendered in Lego. The video, uploaded to YouTube by the account "Stratos Jump", was reportedly created to promote Vienna's Model Makers' Fair, taking place later this month.
In other "historic moment" news, Toyota also deemed its Tundra Endeavour "mission accomplished," where the Tundra towed the 145-ton Endeavour space shuttle across the 405 freeway in Los Angeles.