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Smart Argentina's 140-Character Twitter Commercial

Creativity Pick of the Day

Published on .

To launch Smart Argentina's Twitter account, @smartArg, BBDO Argentina created what it bills as the first "Twitter commercial."

Visitors to Smart Argentina's Twitter page can scroll in Chrome using the J and K buttons to see a cute animation of a smart car traveling through the city as passersby cheer on. Of course, each frame was made out of 140 characters or less.

For more on this work, visit Creativity -Online.com.

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