"A Christmas Carol" gets a revamp in Adidas' 2012 holiday campaign, "A Cautionary Tale of Ebenezer Snoop," featuring Snoop Lion (nee Dogg) and a host of other celebs, from David Beckham, to Derrick Rose, to Stan Smith and Andy Murray. Conceived by Sid Lee, with production out of Jimmy Lee, the campaign includes this online film, with illustrations by Beavis and Butthead's JJ Sedalmaier, about a Snoop Lion without any holiday spirit. The rapper, alongside skateboarder Mark Gonzales, captains the story.
At the end of the film, viewers are invited to find out how Scrooge-like they really are, via a Facebook app on the Adidas page. The app uses Facebook data to create a personalized film, and lets you redeem yourself by sending Christmas cards to friends -- with an Adidas discount attached.
It's a step up for Snoop. Last time we saw the rapper, he was shilling Hot Pockets, the snack of choice for smokers, in a music video. F'realz. Check it out on Creativity -Online.com and follow @creativitymag on Twitter for more great work.