Snoop's got a new name, and a brand-new rap to go along with it. The hip-hop superstar has teamed up with Hot Pockets, which is probably the snack of choice for many a smoker, for the hilariously titled "Pocket Like It's Hot," a tasty re-imagining of 2004's "Drop it Like It's Hot."
Snoop has previously lent his name to other brand-related work. To promote his Kingsize Slim Rolling Papers, he, along with Pereira & O'Dell, created a smokable songbook made out of rolling paper, with the lyrics of his songs written on them. Check out the book on Creativity -Online.com, and follow @creativitymag on Twitter for more great work.