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Sony Pictures Packages 'Dragon Tattoo' DVD as a Pirated Disc

Creativity Pick of the Day

Published on .

The DVD of David Fincher's adaption of "The Girl With the Dragon Tattoo" bears no images or fancy typography. Instead, in a simple but clever marketing move, Sony Pictures designed the packaging to look like an everyday blank DVD, with the title carelessly written using what looks like a felt-tip pen.

The design, which makes the disc look a lot like like a home-burned, bootlegged copy, is a nod to Lisbeth Salander, the ultratalented hacker who is the movie's heroine.

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