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Southern Comfort Ad Features a Karate Master With the Smoothest Moves Ever

W&K Returns to Continue the Tale of the Man from 'Shampoo'

Published on .

Remember the SoCo-fueled man who spent some time getting the most comfortable shampoo ever, in Wieden & Kennedy's last ad for the liquor [below]? Well, turns out he's got more than clean hair on his mind. He's also a karate-master, as evidenced in Tim Godsall's latest, which shows the mustachioed maestro regaling the ladies in the hair salon with some pretty snazzy moves. The best part: He does it all without breaking a sweat, and with bits of tin foil on his to-be-highlighted hair. The ad is set to "I'm a Fool to Care," by Les Paul & Mary Ford.

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