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Old Spice Guy Plays Santa Claus In New YouTube Campaign

Published on .

Isaiah Mustafa and Old Spice are back with another YouTube campaign for the holidays. In a series of videos, TMYMCSL, aka MANta Claus, promises that he is going to buy gifts for every single person on the planet.

In the first video, he gifts a pair of shoes made out of necklaces to @beautyjunkies, who promptly tweeted back: "OMG, I can die now."

Three more videos have since been posted, with the shirtless MANta calling out the city of Baltimore, 25 of his "closest" Internet friends and Australia. At the end of day one, 29,390,650 people have received gifts. Only six billion and chump change to go.

For more on this work, visit Creativity -Online.com.

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