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Old Spice Will Make Even the Unlikeliest Man an Olympic Champion

Published on .

Wieden & Kennedy Portland gives the "Believe in Your Smellf" guy an Olympics twist.

The spot was directed by Biscuit's Tim Godsall. It stars an unlikely protagonist, who wins a neck-breaking number of medals, gains loads of confidence and rises to legendary status, all thanks to self-help tapes (played via an Old Spice Champion-branded walkman).

For more on this work and full creative credits, visit Creativity -Online.com.

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