Women in New Zealand -- like in so many other parts of the world -- are paid less for doing the same jobs as men. YWCA Auckland and DDB New Zealand lay out the ridiculousness of this reality with a straightforward TV spot that shows you how absurd it is for people to be treated differently, just because of their genders.
The campaign leads to a new site, Demand Equal Pay, that also becomes unbalanced once you're on it, just like the gender pay gap. The only way to even it up is by signing on your support.
Marketers and agencies rethink their work out loud at the 10th annual Ad Age Digital Conference. What is advertising now -- an ad or an experience? How does it get done -- and by whom? We hash out pressing industry issues like ad blocking, ad fraud, and kickbacks. We set the agenda for the year ahead. Save $400 before February 19.Learn more