Women in New Zealand -- like in so many other parts of the world -- are paid less for doing the same jobs as men. YWCA Auckland and DDB New Zealand lay out the ridiculousness of this reality with a straightforward TV spot that shows you how absurd it is for people to be treated differently, just because of their genders.
The campaign leads to a new site, Demand Equal Pay, that also becomes unbalanced once you're on it, just like the gender pay gap. The only way to even it up is by signing on your support.
Show off rich, innovative advertising. B-to-b marketers are wrestling with their own unique challenges--and proving that they’ve got what it takes to close the deal. Join an impressive group of past winners that includes Adobe, Avon, Cisco, Oakley, Time Warner Cable Media and more.
Extended Deadline: October 19, 2015. Enter now.