We've seen our share of personalized holiday greetings and videos, but this stylish effort from Stella Artois brings a fun Hollywood twist to what's become a pretty conventional plug and play approach to Facebook campaigns. The app, "Holiday Carole," uses Google Street View, Maps, Places, Directions and Geocoding APIs to send actress Alice Eve (Sex and the City 2, Men in Black 3) to a location of your choosing.
Type in a friend's name and their address, plus a message, and your loved one will receive a customized video of Ms. Eve -- clad in gorgeous furs and stilettos -- travelling to their home to deliver a Christmas greeting.
Images from the place you choose appear in the background as Ms. Eve rambles over in a classy coach and snowflakes drift about -- which makes for an especially fun greeting if she's bringing holiday cheer to someone in Hawaii or Barbados.
Earlier this week, Snoop Lion treated us to another personalized campaign, out of Sid Lee, for Adidas. "A Cautionary Tale of Ebenezer Snoop" featured the rapper in a 2012 version of "A Christmas Carol." An accompanying Facebook app invited viewers to find out how Scrooge-like they really are, via a customized film. Check it out on Creativity -Online.com, and follow @creativitymag on Twitter for more great work.
The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just as the holiday launching point, but also as a contributor to overall annual sales. Savvy marketers are starting early and turning to omnichannel optimization. Learn what you need to do now. Brought to you by Criteo.Learn more