We've seen our share of personalized holiday greetings and videos, but this stylish effort from Stella Artois brings a fun Hollywood twist to what's become a pretty conventional plug and play approach to Facebook campaigns. The app, "Holiday Carole," uses Google Street View, Maps, Places, Directions and Geocoding APIs to send actress Alice Eve (Sex and the City 2, Men in Black 3) to a location of your choosing.
Type in a friend's name and their address, plus a message, and your loved one will receive a customized video of Ms. Eve -- clad in gorgeous furs and stilettos -- travelling to their home to deliver a Christmas greeting.
Images from the place you choose appear in the background as Ms. Eve rambles over in a classy coach and snowflakes drift about -- which makes for an especially fun greeting if she's bringing holiday cheer to someone in Hawaii or Barbados.
Earlier this week, Snoop Lion treated us to another personalized campaign, out of Sid Lee, for Adidas. "A Cautionary Tale of Ebenezer Snoop" featured the rapper in a 2012 version of "A Christmas Carol." An accompanying Facebook app invited viewers to find out how Scrooge-like they really are, via a customized film. Check it out on Creativity -Online.com, and follow @creativitymag on Twitter for more great work.
Celebrating its 15th anniversary, National Geographic Channel is preparing to raise the ante with a major commitment to top-flight programming to draw in even more viewers while opening the door to expanded tie-in opportunities for marketers looking to partner with the well-respected brand.Learn more
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