Next time you fly Virgin Atlantic, keep an eye out for the superhuman skills exhibited by your flight crew. They include lightning-fast reflexes, the ability to portend the future and more.
RKCR/Y&R's newest film for the airline begins with a gorgeous montage of super-talented kids that we'd be lucky to have as superheroes. Unfortunately (or perhaps fortunately, considering the state of air travel today) they end up going to work for Virgin Atlantic, where they deliver unforgettable experiences for passengers.
The film, directed by Antoine Bardou-Jacquet at Partizan, is a rebrand campaign for the airline, and will air in 30-, 60- and 90-second TV cuts cuts as well as in cinema. It is shot in a glamorous, cinematic trailer style. According to Simon Lloyd, director of marketing at the company, is meant to "bring the glamor and fun back into long-haul travel."