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For SxSW, a Crowdsourced Sam Adams Beer

Published on .

Beer brand Sam Adams is letting Facebook fans in on the action by letting them create their own brew.

Using an app called the CrowdCraft Project, Facebook fans can help determine the beer's color, clarity, body, hops and malt. Those with the most votes will be incorporated into the beer, which will be created next month.

The crowdsourced beer will be available in select bars in Austin, Texas, during the South by Southwest Festival in March and at the Sam Adams Boston Brewery.

For more on this work, visit Creativity -Online.com.

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