×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

For SxSW, a Crowdsourced Sam Adams Beer

Published on .

Beer brand Sam Adams is letting Facebook fans in on the action by letting them create their own brew.

Using an app called the CrowdCraft Project, Facebook fans can help determine the beer's color, clarity, body, hops and malt. Those with the most votes will be incorporated into the beer, which will be created next month.

The crowdsourced beer will be available in select bars in Austin, Texas, during the South by Southwest Festival in March and at the Sam Adams Boston Brewery.

For more on this work, visit Creativity -Online.com.

In this article:
Most Popular