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Tesco Shows You the Glory of Food That's More Than Fuel

New Ad for Brit Supermarket by Wieden & Kennedy London

Published on .

Horse-meat scandal be damned. Tesco is taking a page from Lurpak's book for a spot by the same agency, Wieden & Kennedy, London, that showcases food and its preparation in glorious color. A slow-motion drop of moisture falls onto a toast-and-tomato concoction, and as a lucky man raises his lunch to his lips, he is reminded of all that food is meant to be -- not just something to fill a hole, but something to remind you of your childhood, solve your problems and even save your life.

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