TNT Brings Drama to a Small Belgian Town

Creativity Pick of the Day

Published on .

Deliverer of drama (or so its tagline indicates) TNT has announced its arrival in Belgium with a great viral stunt by Duval Guillaume Modem.

The network placed a large red button in the middle of a town square in a Flemish village and challenged residents to "push to add drama." Archetypal plot devices come to life in a grand spectacle representing what to expect when you watch TNT.

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