In an attempt to engage more with kids, Tokyo Newspaper, also known as Tokyo Shimbun, and Dentsu Tokyo created an augmented reality smartphone app that 'translates' stories from the newspaper into a child-friendly format. It includes cartoon character commentary on stories, pop up headlines and child-friendly script to make the issues easier for kids to digest.
The move provided opportunities for advertisers as well, as several companies, including yogurt maker Meiji, also placed their own interactive ads in the paper targeting children as well as their parents.
Tapping kids early on is a move we'd seen previously in another Japanese campaign out of Party, for Toyota, which invited kids to drive the family car alongside their parents, with the Toytoyota app. Check it out on Creativity-Online.com, and follow @creativitymag on Twitter for more great work.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more