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Tullamore Dew Short Should Be Envy of Other Booze Ads

A Beautiful Story, Well Told Makes This Short Film a Standout From the Pack

Published on . 17


Of late, it seems the world of alcohol advertising has been saturated with images of attractive millennials, either having a rollicking good time or in search of a deeper cause. But this short film running in Europe for Tullamore Dew Irish Whiskey, created out of New York boutique Opperman Weiss and directed by RSA's Laurence Dunmore, leaves the others in the dust with a simple approach: a beautiful story, expertly told.

The film opens with a crew of young, suited gents meandering through verdant hills to a rainy church graveyard. As they stroll together, shoulder to shoulder, maneuvering their way past headstones, they reflect on good times past and break out the Tullamore to toast one of their mates, who we presume has transitioned to a world beyond -- which, he has, but not in the way we're expecting.

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