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Tupac Makes After-Death Appearance at Coachella

Creativity Pick of the Day

Published on . 1

Coachella Music Festival attendees were in awe as they were treated to a performance by Tupac Shakur on Sunday night. What appeared onstage was the holographic likeness of the rapper, who died in 1996, courtesy of some high-tech effects from Digital Domain.

Such use of holograms has been seen before, as with Mariah Carey's Christmas performance by Deutsche Telekom last year and Saatchi & Saatchi's resurrection of the late Paul Arden at the 2010 New Directors Showcase.

Digital Domain used live footage, wire framing and CGI to bring to life a "virtual" Tupac, projecting images onto semi-transparent foiled paper so that the result would look more solid than a reflection. While definitely groundbreaking, the project still brings up certain ethical issues about using the artist's likeness for a performance when he isn't around to agree to such a thing.

For more on this work, visit Creativity -Online.com.

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